My approach to any project, whether personal or commercial, is to convey meaning, communicate ideas, and tell stories. Over the past 10 years, I have worked for design agencies and private clients, and one thing has become clear: Good design doesnโt necessarily have to be beautiful, but it must always be functional and meaningful. This belief influences not only my design work but also my illustrations, which are a playful blend of simple lines, shapes, and objects โ often abstracted or simplified. I enjoy reducing characters and objects to their essential forms, where realism is not the focus.
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